I n this chapter, I will show you how to improve your users' experience by tailoring your blog's layout to your audience. As with the previous chapters, the focus is on building your community and making it enjoyable and rewarding for people, so they will return again and again. To achieve this goal, you need to think about the users' experience as they use your site. What are your readers doing on the site? What are they trying to achieve? When you have the answers to these questions, you can help your readers by customizing your site to accommodate their interests.
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