With the aid of the Search module, Drupal will index all of the content on your site and make it available through keyword searches. As with any search engine, ranking the search results is an important consideration, as eventually, more results than anyone cares to sort through will be returned. Ideally, the most relevant results will appear highest on the list.
Drupal uses an advanced algorithm for searching, which considers both the relative importance of the text based on the HTML in which it is found and whether there are site-internal links pointing to the node in which the text is found. For example, text inside an <h1> element will be given a higher search ranking than text in a <p> element. If a content node has been linked to by other content nodes on the site, that will also work to boost the relevance of the keywords found inside it.
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Ghost Writing and Its Link to Internet Marketing. From 1996 to 2000, SEO copywriting was still not formulated. To optimize Websites, operators and owners had just needed to formulate and create Meta tags or titles and submit the tags and the whole Website to directories and search engines so that search listing would include the Website.