In this chapter, I'll take you through some simple steps to enhance your blog and build your community. First, you'll look in a little more depth at posting to your blog, using both the standard and advanced editing options. I'll show you that you don't need to have any great HTML skills to make rich content for your site. Then you'll see how to manage categories, manage comments, add multiple authors for your site, and create blog pages. During the course of this chapter, you'll install and use two plug-ins, giving you an idea of what WordPress plug-ins can help you do on your site. Finally, I'll give you some tips on improving the search engine visibility of your site, to attract more visitors.
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