With Pay Per Click (PPC) advertisements, as the name implies, you pay only when a visitor clicks on your ad and visits your web site. This is often seen as a better option than just paying for advertising space, because you pay only when you get a new visitor. With many of these services, you pay in advance, and can set daily and monthly budgets. Let's take a look at how PPC advertising generally works
Community and social media campaigns are the contemporary holy grail of marketing. A large number of conventional media is seeking web publicity and awareness through Internet marketing campaigns. The funny thing is that this has taken the form of a mystic science of SEO and adwords, viral campaigns, and other black or white hat techniques generating a large number of self-appointed consultants, but on the bottom line is a series of good versus bad practices and quality content provision as we will also see in Chapter 10. Therefore, in this section, we will focus on community building and sustaining actions, which can easily be turned into the power house of your client base expansion.
Visit You'll start with the most basic keyword that you can think of, for your industry, like pc, and click Get keyword ideas as shown in the following screenshot 1. Visit You'll start with the most basic keyword that you can think of, for your industry, like pc, and click Get keyword ideas as shown in the following screenshot 4. Looks daunting, doesn't it Don't worry, you're just gathering ideas for now. Notice that there are a lot of phrases that have words that are completely off-topic, like free or repair Well it's time to filter those out. Click the Filter my results link, located just below the keyword box. Enter one negative keyword per line, as shown in the following screenshot 11. Now, let's find out how hard it's going to be to rank for those terms. Notice that there's a column on the report called Advertiser Competition. That report will tell you how many advertisers are bidding on that key phrase in Google's Adwords. That doesn't exactly correspond to how many are trying...
Do not confuse Google AdSense (in which you earn money) with Google AdWords (in which you pay to place ads such as these on other sites). In its simplest form, an advertiser can pay to have an ad placed on pages with a keyword such as dog bed using AdWords. If you have a page related to dog beds, Google AdSense may place the ad paid for by the AdWords user on your page you are then paid for displaying the ad.
Let's say that I'm doing keyword research for a large computer manufacturer called Big Computers Unlimited. They sell computers all over the U.S. from their web site and a few select retail outlets. They recently acquired a smaller competitor called Intergalactic Gaming that specialized in high-end gaming PCs. The purpose of this campaign is to create more online sales of the specialized line of entertainment computers by increasing traffic from the search engines. While Big Computers spends millions each year on search marketing, this campaign is a trial to test the waters so they've only allocated a few thousand dollars over the course of three months.
Adwords or Pay Per Click advertising is essentially the 21st century equivalent of direct marketing, allowing advertisers to test ideas in hours rather than months. Learn more about Google Adwords and PPC advertising.