Keyword Research for SEO
A few years ago Tom, a friend of mine, hired me to do SEO for his high-end landscaping firm. His company designs and installs yards, trees, retaining walls, and so on, outside million dollar homes in the hill country near Austin, Texas. We sat down in an early morning meeting and he said, Ben, the right keyword is landscaping. I know it so there's no reason to do all this research. Don't waste your time and my money. Just do landscaping and that's that . Being the thorough person that I am, I did the keyword research anyway. Guess what I found 3. By taking the time to do keyword research, you will reveal opportunities in your market that you didn't know existed.
The most important keyword research tool at your disposal is your own web site, http www.yourDrupalsite.com . If you already have some traffic, chances are that they're coming from somewhere. With analytics installed, you should be able to find out what they're searching on with just a few clicks. If you have Google Analytics installed then you can easily see this data by logging in to its admin section and then going to Traffic Sources Search Engines Google. It may take some time for it to fully populate with data. Now that you've got some data from your own site, let's take a look at some external tools for keyword research. 1. Use Google Adwords Keyword Tool. Google Adwords Keyword Tool Visit to check the Google Adwords Keyword Tool. The Google Adwords Keyword Tool shows how many people searched for a particular keyword and related keywords in the last month or so. At its most basic, you type in the keyword you're interested in and it gives you the quantity of searches for that...
Visit http budurl.com KeywordDiscovery to check out the Keyword Discovery web site. Suppose you want to know what's going on outside of Google non-Google searches do make up 30-40 of the market. And, say you want to see monthly trends for your keywords and create campaigns that you can come back to and revise over time. Well, pry open your wallet and head on over to Keyword Discovery. Their free tool just isn't as good as Google's, however, for a reasonable monthly fee you get an excellent keyword research tool. The best thing about Keyword Discovery is that you have an account that you can log in to and save your research. This is great if you are running several campaigns across different sites or you just don't have time to do all your research in one fell swoop. Also, their related terms finder is second to none even better than Google's in some cases. They show data from all over the Web too by capturing data from many sources, including ISPs and search logs from large web sites...
Visit http budurl.com WordTrackerFreeTrial to check out the WordTracker web site. WordTracker has been around the longest for good reason. They provide dozens of tools to help you find the best keywords. They gather their data from Meta search engines search engines that aggregate search results from many different search engines. They then extrapolate the number of searches on a particular term based on market share data. It's not perfect but it does provide some great data points. One of the most helpful features is the step-by-step wizards which walk you through your keyword research. If you're new to keyword research, this feature alone is worth the membership fee. The price is quite reasonable when you consider that you can get a fully-functioning seven day trial for free If you're just doing one web site, sign up for the trial, get your research done, and cancel it. I like free.
At least as important as finding the right terms is rejecting terms that are not right. Some terms seem perfect until you put them under the microscope, then you will start to see the flaws in your own logic. Here are a few steps you can follow to make sure you've got good keywords 2. Use Wikipedia to read about your keywords. Are those words used in other ways in a different industry than yours 5. If you've got some money to spend, try running an Adwords campaign. Put in all your keywords and write some ads. After a few weeks, you should have a pretty definitive idea of which terms perform the best for you.
Another great way to optimize a media file for Google consumption is to make sure that the text nearest to the file is relevant to that file and contains your keywords. It's important to remember that text that looks close to an image on the screen may actually be somewhere else on the site. If you're concerned, look at the source code of the site to determine if the text is in the right place. Use a good description of what the visitor is seeing and put your best keywords first in that paragraph.
The third piece of the puzzle is the custom search page that will let visitors to the site find the product reviews they're looking for. Drupal's built-in Search module can index the contents of each post, and give visitors a general Search page to find posts that contain specific keywords. However, it's difficult to customize how search results are presented to users, and difficult to control exactly what kinds of content are searched. For example, finding reviews of kitchen appliances written by Bob and sorting them by price would be tricky. Fortunately, the Views module allows us to tie into that search index as well, giving full control over how the results are displayed. We'll use it to build our custom product search page.
However, the standard search is still limited to a keyword search. Modules that implement custom, specific search forms (like project.module) can still do so. Custom search forms that do not use hook_search() should be located moved to a local task under the search page.
Enter a comma separated list of global keywords. These global keywords will be added after the page-specific keywords on all pages. Select the vocabularies which contain terms you want to add to the keywords meta tag for nodes. The terms of these vocabularies are added before the global keywords but after the page-specific keywords. Keywords Enter a comma-separated list of keywords about your site.
Unfortunately, many black-hat SEOs have used alt and title text as a way to stuff keywords into their sites. This was a useful tactic .back in 1995. Just use alt and title tags as you would if you didn't care about SEO. Put keywords in there if it helps your users. Search engines are smart. They'll figure out if you're stuffing your keywords and penalize you in the search results.
If you have great categories and loads of content in those categories, it's easy to add a few relevant keywords to the category pages. If your content is spread out over too many categories, or it's not organized at all, it's almost impossible to get all those ideas onto one page.
Do you remember, back in Chapter 2, when we did keyword research So, assuming you've got the best keywords, you just put that as the title and you're done right If that's all you did then you'd be fine however, you'd miss out on the full value that a page title can bring. Let's start with that and see if we can improve on it. Our page title looks like this That's good for your customers however, it moves the best keywords out of the first position. Search engines assume that the most important words come early in the page title. So, how about this
Chapter 2, Keyword Research, explains all the tools you're going to need to do keyword research, from Drupal stats in your own web site to all the great tools available online. Keyword research is one of the most important things you'll do in SEO, so make sure you've taken the time to do it right.
A transaction is just what it sounds like. Someone puts in a credit card and buys your product. This is typical of most product-focused web sites but isn't limited to this narrow category. Your web site may sell registrations to online training, subscriptions to magazines, or even credit monitoring. The bottom line is that it can be purchased on the site. You need to focus your keyword research on terms that will bring buyers who are ready to purchase right now. Words like buy, price, merchant, store, and shop indicate a desire for immediate purchase. Lead generation means that instead of buying from your web site, you're interested in someone expressing an interest in doing business with you so that you can follow up with them later. You let them express interest by filling out a contact form, emailing you, or even picking up the phone and calling you. You need to focus your keyword research on terms that will bring people who are perhaps a little earlier in the buying process. Words...
Video, Flash, and other media are not far behind. Great graphics, animations, or videos add a lot of value to an otherwise boring web site. The drawback is that search engine spiders cannot read the content of these files. Nothing kills your site's searchability faster than embedding all your best keywords into graphic or Flash files. Users see them just fine but search engines see nothing. It is extremely important to communicate as much information as you can to the search engines about each graphic or media piece that you use on your site.
Furthermore, when the search engines analyze the content of the pages they have gathered to identify the keywords and the keyword density, and determine the ranking of your pages for those keywords, WordPress makes it easy for them. WordPress uses the name of your blog in and tags on each page. For category pages, the also contains the category name, and for individual post pages, the post title is also in there. This common sense approach to structuring a web site achieves search engine optimization by publishing unique page tags, and by giving meaning and importance to keywords.
In this chapter, we covered the tools you're going to need to do keyword research, from Drupal stats in your own web site to all the great tools available online. Keyword research is one of the most important things you'll do in SEO so make sure you've taken the time to do it right. At this point, you should have A working knowledge of at least one of the keyword research tools probably Google's tool
Keyword density Keyword density is the density of the keywords on a given page of your site. For example, if your keyword is fast computer and that phrase appears six times among the 200 words on the page then you have a 3 keyword density. There is not a hard and fast rule about the best keyword density for SEO. In fact, some people don't believe that it matters at all. However, it's a pretty good idea to at least pay attention and make sure that the keyword you want to rank for is showing up on your site at least three or four times.
Assuming that you're using Firefox, adding the SEO for Firefox plugin to your browser will add a plethora of great SEO-related tools to use right in your browser. When you view search results in Google, this nifty plugin overlays useful data about each site in the results. For example, it will show you the PageRank, domain age, and how many backlinks it has, as well as how many links from popular web sites like dmoz, twitter, del.icio.us, and Digg. This can be invaluable when you're doing keyword research (refer to Chapter 2, Keyword Research). Download it from the following link http budURL.com seoforfirefox.
Let's say that I'm doing keyword research for a large computer manufacturer called Big Computers Unlimited. They sell computers all over the U.S. from their web site and a few select retail outlets. They recently acquired a smaller competitor called Intergalactic Gaming that specialized in high-end gaming PCs. The purpose of this campaign is to create more online sales of the specialized line of entertainment computers by increasing traffic from the search engines. While Big Computers spends millions each year on search marketing, this campaign is a trial to test the waters so they've only allocated a few thousand dollars over the course of three months.
Keyword Engineering Blueprint
Simple Step-By-Step Instructions To Get You Started In Mere Minutes. Anyone can perform consultant style keyword research with these steps.