The menu—or even just a list of links to take visitors around in your site—can make a big difference to your site's indexability and standing in the search engines. In Chapter 3, On-Page Optimization, we discussed how to make title attributes for your navigation links. Now, let's take it to the next level and make sure that the keywords in your site's internal navigation give insight into the subject of the site. The anchor text of your own navigation is one of the places that Google looks to determine what your site is about.
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