How to gather a keywords list

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Carry out the following steps to gather a keywords list:

1. Visit https://adwords.google.com/select/KeywordToolExternal. You'll start with the most basic keyword that you can think of, for your industry, like pc, and click Get keyword ideas; as shown in the following screenshot:

How would you like to generate keyword ideas?

Enter ore keyword or phrase per line:

Descriptive words or phrases (e.g. green taa)

0 Website content

(e.g, www.example.com/product?id=74893)

Use synonyms ► Filter mv results f Get keyword ideas )

2. It's a good idea to adjust your match type to phrase or even exact since SEO typically focuses on a single, specific keyword at a time.

Broad, Phrase, Exact: What do they mean? Say you want the term tennis shoe. Broad Match is the outcome of any possible search that contains your keywords, including searches that had other words in them, plural versions of your keywords, and even synonyms. For example: shoes for tennis, tennis shoes, or tennis sneaker would match. Phrase Match can include other terms as long as it includes the exact phrase you've specified. For example: nike tennis shoes fits but shoes for tennis would not. Exact Match means that the phrase must match exactly. For example: tennis shoes and nothing else.

3. Click on Approx Avg Search Volume to sort the list of keywords that was generated by searching for the term pc. This shows you the most searched keywords at the top.

Choose columns to display: ?

Stiowyhtde cohumns t I

Advertiser Appro* Search » Approx Avg Search Match Typfl ®

Keywords Competition Volume: January © Volume!® 1 Ptica^e il

Keywords related to term(s} entered - sort by relevance '

"eee pc" Not enough data 2,240,000 Add Phrase

"pc games" I I 1,500,000 1,830,000 Add Phrase

"pes" I I 1,630,000 1,500,000 Add Phrase

"pegame" I I 823,000 1,000,000 Add Phrase

"buypc" I I 52,200 673,000 Add Phrase

"inypc" I I 368,000 301,000 Add Phrase

"free pc" I I 246,000 246,000 Add Phrase

"call of duty 4 pc" Not enough data 135,000 Add Phrase

"pc cheats" I I 135,000 135,000 Add Phrase

"pc download" I I 110,000 110,000 Add Phrase

"best pc" I I 90,500 90,500 Add Phrase

"eee pc 1000" I I Not enough data B0.500 Add Phrase

"gaming pc" I I 165,000 74,000 Add Phrase

"halo pc" I I 74,000 74,000 Add Phrase

"pc computer I I 110,000 74,000 Add Phrase

"pc demo" I I 74,000 60,500 Add Phrase

"pc repair" I I 74,000 60,500 Add Phrase

4. Looks daunting, doesn't it? Don't worry, you're just gathering ideas for now. Notice that there are a lot of phrases that have words that are completely off-topic, like free or repair? Well it's time to filter those out. Click the Filter my results link, located just below the keyword box. Enter one negative keyword per line, as shown in the following screenshot:

Enter one keyword or phrase per line: PC

0 Use synonyms ■'•Close filter options

Don't show results that contain the following words or phrases {enter one per line):

ree epair

□ Don't show ideas for new keywords. I only want to see data about the keywords I entered.

□ Include adult content in my keyword results ^Cet keyword ideas J

5. Click on Get keyword ideas. Now the list is a bit cleaner. Nice!

6. Notice that there are quite a few phrases related to games, like pc games, pc game, and gaming pc. They might seem like great choices but stop to consider that someone who is looking for pc games is not the same as someone who is looking to buy a high-end games pc. Careful! Google treats the search phrase games pc and pc games as the same in this result. If you change the Match Type to Exact, the number of results drops in half. Let's find out how many of those terms are actually games pc.

7. Go back up to the keyword phrase list and type in games pc, gaming pc, and game pc. Under Filter my results, check the box next to Don't show ideas for new keywords. This will just show you results for those three terms. Now click on Get Keyword Ideas.

8. Change the Match Type to Exact and you'll see a very different story:

Advertiser

Approx Search Volume:

t Approx Avg Search

Match Typy! ?

Keywords Competition©

January @

Volume ©

Exact ; 1

Keywords related to term(s) entered

sort bv relevance (?)

[gaming pc] II

27,100

27,100

Add Exact

[games pc]

3,600

3,600

Add Exact

[game pc] ^HJ

2,400

2,900

Add Exact

9. These are still terms that should be considered but they're certainly not as hot as you may have thought at first. Add each phrase and it's search data to your spreadsheet.

10. Now, let's unclick the Don't show ideas... box and see what we get. There are some good ones here: gaming pc, best gaming pc, gamer pc, video game pc, and so on. I'll add them all to my spreadsheet. This could go on for hours and for a large project, it's not unusual to have a list of 500 keywords after a few hours of research.

11. Now, let's find out how hard it's going to be to rank for those terms. Notice that there's a column on the report called Advertiser Competition. That report will tell you how many advertisers are bidding on that key phrase in Google's Adwords. That doesn't exactly correspond to how many are trying to rank for that term organically but it's probably close, so let's use it.

12. Hover your mouse over each Advertiser Competition bar and a little pop-up will give you an indication of how difficult it is. For example, next to games pc it says Very high advertiser competition. Since I will probably want to sort the list, I'll change that into a number; say 10 for the hardest and 0 for no competition.

13. After doing all that, my spreadsheet looks similar to the following screenshot:

keyword

searched

von»

Difficulty

Cunant Rank

Keep?

best gamine pc

3800

Google

ID

■game p_c

74000

Google

10

gamer pc

6600

Google

8

games pc

135000

Google

10

gaming pc

74000

Google

ID

gaming pes

3100

Google

ID

video game pc

3600

Google

a

14. Now, let's find out where Big Computers already ranks for these terms. We put each term into Google and here's what we find:

keyword

searched

scurce

Difficulty

CuiTant Rank

Keep?

best gaming pc

3600

Google

1 D

NR

game pc

74ÜQD

Google

1 D

19

game* pc

BG0D

Google

NR

games p_c

13&00D

Google

1 D

92

gaming pc gaming p_os

7400D

Google

1 D

13

31 OD

Google

1 D

NR

video game pc

3600

Google

a

NR

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