The scenario

Let's say that I'm doing keyword research for a large computer manufacturer called Big Computers Unlimited. They sell computers all over the U.S. from their web site and a few select retail outlets. They recently acquired a smaller competitor called Intergalactic Gaming that specialized in high-end gaming PCs. The purpose of this campaign is to create more online sales of the specialized line of entertainment computers by increasing traffic from the search engines. While Big Computers spends millions each year on search marketing, this campaign is a trial to test the waters so they've only allocated a few thousand dollars over the course of three months.

SEO Search Engine Optimization For Beginners

SEO Search Engine Optimization For Beginners

Exploring SEO, or search engine optimization is something that every business owner needs to do if he or she wishes to create a website that is highly effective for their particular needs. SEO is the method of optimizing a website so that it responds better to the search engines. You will make both internal and external changes to the website, or implement these methods from the start, that will increase the amount of traffic that flows to the website from search engines.

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