In Chapter 10, we try our hands on various techniques to promote our products and e-store, and also optimize our store for security. The following modules would be very helpful for that:
SEO Checklist doesn't add any new functionality to our site, but it suggests useful modules and checks that they are installed and properly configured.
Dave Reid, Kris Vanderwater, Ben Finklea
Pathauto automatically creates path aliases for our nodes, categories, and users. It generates search engine-friendly URLs and improves the ranking of our pages.
Greg Knaddison, Frederik S. Olesen, Clay Butterfly, Mike Ryan
This module automatically creates <title> elements for our nodes and users. It also gives authors the ability to create a page title different from the node title.
Nicholas Thompson, John Wilkins, Robert Douglass
Global Redirect creates page redirects and solves problems related to duplicate content and lower rankings by search engines.
Nicholas Thompson, Alexander Hass
Path redirect also uses redirects, but for another reason. It helps you to create redirects from old or deactivated pages to new ones.
Dave Reid, Alexander Hass, Steven N. Severinghaus, Jeff Robbins
Meta tags creates meta tags for your products and pages.
Alberto Paderno, Robrecht Jacques, Gabor Hojtsy
Site map creates a page with a site map in a readable form. The visitors of your site can view the structure of it, but it's also accessible by search engines.
XML sitemap automatically creates a site map that is compatible with the XML Sitemap protocol.
Dave Reid, Earnie Boyd, Alberto Paderno, Darren Oh
Service links allows you to share your content in the most popular networking sites, such as Facebook, StumbleUpon, Digg, Delicious, Google, Yahoo, and so on. People spend most of their time in these sites, so it's a great opportunity to inform them about your company and your products.
Ubercart Google Base Integration
Ubercart Google Base Integration allows you to submit your products to Google Merchant Center (formerly known as Google Base).
John Youssef Ibrahim
Backup and Migrate
Backup and Migrate simplifies the task of backing up and restoring your database.
This is a simple module that checks your website and gives you a report about existing vulnerabilities.
Mollom is one of the best anti-spam tools available. It protects your site from several threats, such as spams in the form of comments, contacts, or password requests, or fake user account registrations.
Dave Reid, Dries Buytaert
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Exploring SEO, or search engine optimization is something that every business owner needs to do if he or she wishes to create a website that is highly effective for their particular needs. SEO is the method of optimizing a website so that it responds better to the search engines. You will make both internal and external changes to the website, or implement these methods from the start, that will increase the amount of traffic that flows to the website from search engines.